About.

NEVER STOP LEARNING.

My name is Dan. I am a visual communicator with over 8 years of experience in both print and web. I make it my goal to learn something everyday – whether it be a program shortcut, a new technique or a process improvement.

I am blessed to have had the opportunities for a very diverse career path in the field of visual communications. I have worked for several great organizations, as well as had a number of freelance opportunities. My range of experience includes designing corporate stationery, catalogs, vehicle wraps, websites, packaging, logos and branding guides.

My first real-world opportunity began as a hands-on intern at Fisher-Price. My role was to assist the Sr. Graphic Designers with packaging layouts – some in which I eventually saw on retail store shelves.

Upon graduation from Buffalo State College, I started my official career in traditional print media at a small publisher, Niagara Frontier Publications. From there, I moved on to Hanes Supply, Inc. – a construction and industrial supplier and a national leader in heavy lifting solutions for cranes.

At HSI, my responsibilities shifted to include both print and web. Here, I was responsible for leading branding efforts for HSI and its four sister companies. This entailed creating official style guides, website overhauls and a variety of print and web media to serve as sales tools.

After three years at HSI, I was promoted to Marketing Communications Manager. While continuing to design, additional responsibilities included hiring new associates and overseeing the art direction and project management of HSI’s marketing communications.

My most recent opportunity has been to return to Fisher-Price as a Senior Packaging Graphic Designer. Over the past year, I have had the incredible opportunity to assist in the rebrand of Thomas & Friends toy packaging. Here, I was faced with a unique set of challenges that have made me a stronger visual communicator. These include working through structural and graphic challenges to conform to requirements from major retailers such as Walmart, Target and Amazon as well as overcome language barriers on international packaging.

My philosophy is to never stop learning. I am constantly analyzing the industry for the latest design trends and techniques. I am truly passionate about what I do and push myself to grow through new challenges.

Work

Work.

PROJECTS I TAKE PRIDE IN.

Green Umbrella Literature Design2019-03-11T02:59:29+00:00
Audubon Nutritional Services Brochure2019-03-11T02:58:06+00:00
Experience

Experience & Expertise.

Print Design Icon

PRINT DESIGN

Web Design Icon

WEB DESIGN

While my top-level of expertise resides in traditional media, my pursuit of web design/development has run parallel with my print design career. This versatility allows for a seamless transition of print to web and web to print, resulting in consistent branding and identity while executing design strategies.
01. GRAPHIC DESIGN.

Mastery skill set in branding/identity, logo design, and layout design. A broad variety of project experience including flyers, brochures, catalogs, packaging, signage and web mockups.

02. WEB DESIGN.

Experience in front-end design and development. Projects have included directing third-party party developers and integrators (domestic and overseas), blog setup and complete web mockups (e-commerce and informational sites). Extensive experience in WordPress, intermediate experience in Magento.

03. MARKETING.

Experience developing and implementing marketing strategies including branding campaigns and content marketing (blogs, social media and email marketing). Intermediate experience in copywriting and SEO (Search Engine Optimization).

Skills

Skills & Talents.

SELF-DRIVEN, TEAM FOCUSED.

I take pride in my versatility. In order collaborate effectively and achieve the common goal of a superior end-result, I strive to continually hone my skill sets. Not just in design, but in all related channels that come together to make an effective communications project.
MASTERY SKILL SET
  • Logo Design
  • Page Layout
    (Print & Web)
  • Branding & Identity
  • Photo Editing & Manipulation

ADOBE CC

  • InDesign
  • Illustrator
  • PhotoShop
ADVANCED SKILL SET
  • Front-End Web Development
  • HTML Coding
  • CSS Coding

CODING

  • <HTML>
  • .CSS
INTERMEDIATE SKILL SET
  • Copywriting
  • SEO (Search Engine Optimization)
  • Copywriting
  • SEO

ADDITIONAL EXPERIENCE

  • Project Management
  • Art Direction
Testimonials

Testimonials.

GOOD DESIGN MAKES A DIFFERENCE.

DP

“Dan’s work ethic is exemplary. He is frequently pulled in many different directions and faced with new challenges often. Dan never wavers in the ability to juggle his workload and complete tasks.”

DYLAN PUDIAK
Sales/Marketing • Engineered Lifting Technologies
JM

“Dan has been fantastic throughout our time working together. He was patient, communicative, and professional.

We started out sitting down in a coffee shop with no idea of what we wanted the logo to look like. We chatted a bit about our life’s journey, heartfelt realizations, and ultimately after discussing our business we brainstormed a few words signifying the feeling we wanted our logo to convey.

Dan communicated with us while he developed the logo, sent photos, asked for feedback, and worked with us every step of the way to ensure our company’s identity was crafted to complete satisfaction.

We are in love with our logo and it could not have been possible without Dan’s expertise and willingness to work with our vision. Dan’s art will proudly represent our dream company for the rest of time. Thank you Dan!”

JACOB METZGER
Freelance Client

GET IN TOUCH

Contact.

GIVE ME A SHOUT.

Whether you’re looking to team up or just need some help with a project, I’d love to hear from you.